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Internet
Business Setup Guide - Articles |
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Starting
Internet Business Steps by Steps......
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Your internet
business may be small - but the Internet
lets you think big. Whatever product or
service your internet business offers, the
Internet levels the playing field and lets
you compete with bigger businesses, reaching
customers around the world who can conveniently
buy from you 24 hours a day.
First
Step - The Ideas & Startup Plans
This is the most important step! Without
a good concept, a good product, good services
or good content, anything else you do is
a waste of time. So what should you look
for here?
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If you already have
a business offline means in the real
world, this is the logical place to start.
So many businesses launching websites as
just another place they need to advertise.
They simply copy their print advertisements
and brochures to the web sites. While these
sites are not totally worthless, but they
fail to take full advantage of the supreme
opportunities afforded by the new technologies
online.
Your web site
can be the perfect showcase for people to
obtain info about your company and products,
an efficient way of communicating with your
present clients, potential customers and
an international marketplace to sell your
products and services.
If you do
not have an existing business,
you should still look for ideas first in
areas where you already have some expertise.
If your current expertise does not seem
to lend itself to an online business opportunity,
your next plan should be to spend some significant
time learning about the businesses already
operating online.Once you have an understanding
of what is available, look for ways to do
the same things in a better way or look
for a market niche that has not been serviced
well.Keep in mind that there are almost
always ways to improve upon existing services
& products.
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Clearly,
converting your ideas, expertise and skills into
an internet business is a big job, but it's too
important to do it for a successful career and for
financial independence. hostingpartner.pk
can help. As the leading provider of internet
business and internet marketing services for individuals
and small-businesses. HOSTINGPARTNER.PK
offers a complete set of solutions that
help you easily handle every step of the internet
business process. If
you have an idea you wish to discuss, email me for
advise.
Second
Step - Your Domain Name (Web Address)....
The first step toward internet business is selecting
the name of your site. Your Web address (also
called a URL - Uniform Resource Locator - or "domain
name"), tells customers who you are and
how to find you on the Internet. It is
the core of your Internet identity - your online
brand. And because no two parties can have the
same Web address, your online identity is totally
unique.
Selecting a domain
name is an important part of developing an Internet
business.
Although
it is true that virtually every word in the
English language is already owned by someone
else, there are many clever ways around the
problem of finding a good domain name. For
example, if you are a travel agency and can't
get travel.com, you might be able to reserve
something like JJ-travel.com. You can also
reserve a name with a .net, .org, .biz,
.pk or many other extension.
If you would like to register a domain name
for your internet business, I suggest using
www.HostingPartner.pk
, which is an excellent registration
service for only USD
12 per year with many free services.
Network Solutions currently still charging
USD 35 per year
for the same service. |
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When registering
a domain name, please keep this point in mind:
Don’t use unusual words, phrases or ellipsis in
domain name. Choose an easy-to-remember name
that also describers your products, services or
expertise.
Never use free domain
and free hosting (with a lot of banner-ads or
popup-window ads) for your business. They don’t
leave good impression on your web site visitors
about your business and professionalism.
Third
Step - Selecting a Web Hositng
.....
There are
some basics you need to consider when
selecting a web hosting company:
Reliability
- A good rule to verify their reliability
is to check existing web sites hosted
on their servers or ask their existing
web hosting clients about their hosting
services.
Access
to Support Staff -
All hosting companies probably have support
staff. The important question is how easily
can you get in contact with them &
how soon can you get help with your problems.
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Hard Drive Space
-
An average web page is 10K to 50k. Pictures
& other graphics usually range on size
from about 1K to 100K. This means that if
you have a 10 to 15 page website with 2-5
graphics on each page, you will need 500K
to about 3MB (3,000K or 3,000,000 bytes)
to save your website on a server. Even if
you have a much large website with many
more graphics, your website should be able
to fit comfortably onto about 10MB of hard
disk space.
Allowable
Data Transfer
-
When someone visits your web page, they
cause data (web page code and images) to
be transferred from the server
hosting youryour web site, this transfer
puts a strain on the resources of your host
server. For this reason, limits are generally
placed on the amount of "traffic"
your site may receive before you are charged
extra. In the example above, assuming the
maximum web site size (about 3MB), and assuming
1,000 visitors per day viewed everything
on your website once, you would need to
transfer 30MB per day or about 1GB per month.
Secure
Server
-
Many web hosts have this option available
for an additional monthly fee. Secure (or
encrypted) server space is needed if you
plan to accept credit card information or
other sensitive data on your website.
FTP
Access
-
There are many ways for you to upload your
web pages to your server. However, the quickest
and easiest is by using an FTP (File Transfer
Protocol) program .
POP
Accounts
-
These allow you password-protected access
to mail sent though your website email address.
CGI-Bin
Access
- If
you want to run your own programs on your
website, you must have CGI access. Your
CGI capabilities must allow you to read,
write and execute on your server.
Domain
Name Hosting
- At
a minimum you need your host server to allow
you to have your own domain name.
I highly recommend
you to use HostingPartner.Pk
Hosting
Services (partnership with a US-based web
hosting company).
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Fourth
Step - Designing a WebSite ...
If
you already familiar with HTML, FrontPage or Dreamweaver,
a graphic designing program like PhotoDraw or
Adobe PhotoShop and using FTP, you can design,
maintain and update your web site yourself. But
keep in mind that it should be professional-looking
in design and contents.
With a domain name
and web hosting in place, you're ready to start
building your internet business online presence.
But before you begin, take some time to plan.
Plan
Your Site Carefully
First,
identify clear marketing goals for your site,
such as generating leads, building a database
of potential customers' names and e-mail addresses,
or putting a product or services catalog online
to save the time and expense of printing and mailing.
Quantify your objectives - such as increasing
sales - so you know whether or not your internet
business is successful.
Carefully
examine your own favorite internet business sites.
Creatively adapting the most compelling marketing
and design techniques will enhance your site's
effectiveness.
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Your
home page is your site's and your business's
online front door.
It's essential that it make a good first
impression on visitors.
Your
company name, logo, and slogan, prominently
displayed. Take full advantage of the opportunity
to showcase your brand identity.
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A link to an "About the Company" page
for customers to quickly learn who you
are and what your business offers.
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- A site menu listing
the basic web pages of your site. Keep this
menu in the same place on every page throughout
your site to make it easy to navigate.
- Contact information.
Don't make it difficult for visitors to find
your phone number, e-mail address, mailing address,
and fax number
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Fifth
Step - Test , Test
&
Test
You
may be eager to launch your internet business
web site, but take time to review and test
your site thoroughly before going live.
You will only have one chance to make a
first impression on each new visiting customer,
& broken links, incorrect email address,
& grammatical or spelling errors don't
leave a good impression to your web site
visitors about your professionalism.
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Sixth
Step - Promote Your Internet Business...
Register
your site with search engines.
Put
your domain name everywhere.
Brochures, advertisements, business cards,
can be effective ways to promote your site
and establish your corporate identity.
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Seventh Step - Making Your Site Interactive...
The Internet
offers such awesome potential for creativity
and multi-level communication with potential
customers that companies have a responsibility
to take advantage of it.
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Eight
Step - Generating Repeat Business....
Once you have
customers using your services, you need
to be creative about finding ways to keep
the relationship going as well as encouraging
your customers to send others to your site.
This can be accomplished in many ways.
likes, Contests
and coupons, Affiliate program, Partnership/associate
relationships, Newsletters.
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Ninth Step - Start Selling.....
With
an online identity, a Web host, an eye-catching,
professional-looking Web site, and the right
promotions, your internet business is ready
to succeed in the competitive world of the
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In
the light of the above-mentioned nine steps,
you should have an idea or plan what to
do. Then register a domain name for the
same and get a web hosting package. Why
have I recommend you to get domain and hosting
in first steps? Because, I know, it will
automatically motivate you to start earlier
and as soon as possible.
Your
web site development and web site promotion
is not a one-time job. It needs continues
research and work to keep your web site
contents updated and promote it in as many
ways as possible. I've listed a few promotional
tips in brief here. In my next articles,
I will cover each and every aspect in details.
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If
you ever have any questions about online business,
you’re invited to email support@hostingpartner.pk
& I’ll do my best
to help you!
Regards,
Yousuf Idris
yousuf@yi.com.pk
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